Steinway Storage

Steinway Storage, 42-45 12th St., Long Island City, from Queensboro Bridge (1987)

Harry Middleton and later his son Bob Middleton of the Mack Sign Co. painted this sign numerous times from the early 1950s until ca. 1982. Bob recalls: "I worked on it with my father, who painted it ??? times before me but I remember working on it sometime between 1955 and 1958. The next time was in 1961 and again in 1962. ... Mr. Bieatti [paid] my father to come back the next year for a repaint and he passed away and never told his boys who took over the business and when we showed up they almost started to cry because their father was quite a man."

Mack Sign Co. also painted the raised letters on the front of the building.