Baer Bros. / Moss Photo Eng Co., 438 W. 37th St. (2003)

This ad for Moss Photo-Engraving Co. ran in the Manhattan telephone directory, Oct. 1911. The address on Lafayette St. is the Puck Building, built in 1885-6. Many early listings refer to the Puck Building as located at "Elm corner East Houston." Elm was re-named (and widened) when Lafayette St. was extended south in the early 1900s.

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